Soft2Bet explains Gamification Strategy: Pioneering the Future of iGaming Engagement
Friday 18 de July 2025 / 12:00
2 minutos de lectura
(Malta).- Martin Collins, Chief Business Development Officer at Soft2Bet, reveals how the company leverages data-driven gamification to boost player engagement, ensure compliance, and drive innovation across global markets.
In an interview with GBC Time, Martin Collins, CBO of Soft2Bet, outlines the company’s gamification strategy and how it reshapes the iGaming experience. At Soft2Bet, gamification goes beyond novelty—it’s central to delivering engagement, loyalty, and player value. Their MEGA platform, featuring missions, tournaments, and casual-style games like MEGA Builder, is designed through player data analysis to maximize relevance and impact.
Soft2Bet ensures these features enhance rather than distract from core experiences, especially in sportsbook environments, through intuitive design and UX research. The company emphasizes responsible gaming, integrating compliance seamlessly into player journeys, particularly in regulated markets like Sweden and Ontario.
Collins highlights regional differences in gamification preferences, such as Scandinavia’s interest in leaderboards, and stresses the importance of data-driven customization. Innovation remains a top priority at Soft2Bet, powered by agile development and real-time behavioral insights.
Risk management is built into gamification design from the start, ensuring safety and regulatory compliance. Scaling gamified features requires adjusting narratives to fit different brand audiences, as seen with the MEGA Builder adaptation for Betinia’s sportsbook users.
Looking forward, Soft2Bet envisions gamification as a core layer of the user experience, increasingly personalized and responsive. Through its innovation initiatives like Soft2Bet Invest, the company continues to shape the evolving landscape of iGaming engagement.
Read full article here
Categoría:Analysis
Tags: Soft2Bet,
País: Malta
Región: EMEA
Event
SBC Summit 2025
16 de September 2025
R. Franco Digital at SBC Summit 2025: Innovation, Regulation, and Global Expansion with the IRIS Platform
(Lisbon, SoloAzar Exclusive).- In this exclusive interview, Javier Sacristán Franco, International RF Business Director at R.Franco, shares the company’s global vision and its value proposition based on technological innovation, regulatory compliance, and content tailored to each market. From the launch of new slot titles to the prominence of its IRIS platform, the Spanish company reaffirms its commitment to sustainable growth across Europe and Latin America.
Monday 06 Oct 2025 / 12:00
Amatic Shines at SBC Summit Lisbon with Innovation and Legacy
(Lisbon, SoloAzar Exclusive).- At SBC Summit Lisbon, Amatic showcased a combination of continuity and innovation across its two brands, Amatic Online and Wildcat Gaming. Exclusive testimonials.
Friday 03 Oct 2025 / 12:00
Sportradar at SBC Summit Lisbon 2025: AI, Integrity, and Brazil’s Rising Influence in Global Gaming
(Lisbon, SoloAzar Exclusive).- Fernando Mora, Senior Sales Executive at Sportradar, reflects on a milestone presence at SBC Summit Lisbon 2025, where innovation, responsible growth, and Brazil’s emergence took center stage. Discover how Sportradar is shaping the future of sports betting through AI-driven solutions and global partnerships.
Thursday 02 Oct 2025 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.